Since 2004, a charitable foundation known as Movember has been encouraging men (“Mo Bros”) to get involved in their health issues, mostly focusing on prostate cancer, male cancer as well as mental health. This November 2012, Annabelle wants you to take part in raising awareness for their counterpart, with a very feminine twist in doing so!
During the course of the month of November, Mo Bros are encouraged to “change the face of men’s health” by growing a moustache. It engages men in the concept of raising awareness of their own health issues and serves as a creative and innovative way to raise funds for research, education and continuing awareness.
In their journey, Mo Bros have engaged “Mo Sistas”, women who support the Movember movement by offering their solidarity to the men in their lives who are growing a moustache during the month of November. Whether they are our fathers, our boyfriends, our husbands, our bosses, our colleagues, our fellow students or our brothers, Mo Sistas are surrounded by men. Annabelle is inviting all their Mo Sistasfans and cosmetic users to dress the part: put on a moustache this November for Movember!
Using your favorite Annabelle lipliner, lipstick, lipgloss or even eye pencil, draw a moustache above your upper lip and snap a picture.
Upload the picture on your own Pinterest board.
For your participation to translate into a donation, you must use the hashtag #AnnabelleMovember in the Pin description and tell us which Annabelle product was used to draw your moustache. Annabelle will repin your picture onto her own Annabelle Pinterest “#AnnabelleMovember Mo Sistas2012” boardand donate one dollar ($1) for every valid picture.
To sum it all up: Annabelle commits the cash, you supply the moustache.