Have you heard of We Day?
We Day is an educational event, one where youth are forever changed and motivated to change their world.
- a free full-day eduational event
- a stadium full of elementary and secondary students who have committed to a minimum of one local and one global action
- a stage with the greatest heroes of our time
What is the result?
A Generation Inspired to Act!
We Day is an educational event. It is tied to a year-long We Act program, which offers curricular resourtces, campaigns and materials to help turn the day’s inspiration into sustained activation.
Harnessing the energy and passion of this young community of change-makers, We Day brings youth together in an unparalleled setting to show them that they are not alone in their journey to make a difference.
Within stadiums full of cheering young people, We Day brings some of the greatest social issues of today to the forefront, and—no matter the cause, no matter the issue—provides ways in which every young person can find their place within the movement to create global change. The end to apathy is realized as young people discover that they are all part of this movement.
I am truly honored to have been asked to attend We Day in Toronto this coming Friday as a member of the Telus Crew covering the event.
About TELUS and Phones for Good Campaign
Free the Children’s annual Toronto We Day is happening on September 28th at the Air Canada Centre, and this year TELUS is excited to be one of the co-title sponsors. In addition to its sponsorship, TELUS has launched a Phones for Good campaign on September 7, giving $25 from the sale of every TELUS Samsung Galaxy SIII or Samsung Ace Q to Free the Children.
“We are passionate about our community giving philosophy, we give where we live, and in creating a legacy of giving based on innovation and supporting youth through technology,” said Jill Schnarr, vice-president of TELUS Community Investment and Engagement. “TELUS and our team members across Canada are thrilled to partner with Free The Children to help inspire the young leaders of tomorrow by instilling a passion for learning, philanthropy and social innovation.”
TELUS is also giving young Canadians the opportunity to attend the We Day event in their city through a special Earn Your Way to We Day initiative. As of September 12, youth can visit telusforweday.com to submit stories about what they are doing to make a difference in their communities. TELUS will give $1 to Free The Children for each submission, and participants will be entered in a random draw to become part of the TELUS Crew who will document and share their experience at We Day with youth across Canada.
Following the first We Day in Toronto on September 28, TELUS will launch a second campaign to encourage youth to upload a video to telusforweday.com describing how they would partner with a local charity to make a positive change in their community. The top ideas will be selected by Free The Children and TELUS, with the winning youth receiving a $20,000 contribution to put their idea into action. With the support of its customers, TELUS’ Phones for Good and Earn Your Way to We Day initiatives will collectively generate up to $750,000 for Free the Children*** to support youth empowerment and social change in Canada.